Experience

Selected projects and previous roles.

West Forge consulting work and Francis West's previous roles at Push Gaming and Gamesys, followed by our own development projects.

B2B iGaming

BeyondPlay

West Forge helped BeyondPlay with architecture and engineering delivery for its multiplayer casino and jackpot software.

The work covered product and game design, delivery planning and regulatory requirements. West Forge also provided technical input into M&A activity during the period leading to BeyondPlay’s acquisition by FanDuel.

iGaming

Push Gaming

Francis led a 65-person international technology organisation at Push Gaming, covering software engineering, data, DevOps, architecture, QA and delivery.

The work included setting technology plans with investors, sales and product teams, developing the platform for new markets and reducing operating costs.

He also delivered ISO27001 technology governance and supported regional gambling-compliance requirements.

iGaming / Regulated Technology

Gamesys

Francis led architecture at Gamesys across data, customer systems, marketing, responsible gaming and infrastructure. He led a matrixed team of technical and data architects.

The work included moving an 80TB DB2 data platform to GCP BigQuery and improving business reporting from previous-day data to hourly insight. The data supported acquisition and retention marketing, BI and machine-learning use cases.

He also led changes to operational platforms using change data capture (CDC) and Kafka to move toward event-driven architecture.

Game Development

Stormbane

Stormbane is West Forge’s game development and tooling work.

The work includes tools for planning routes, rivers and settlements in game worlds. It also includes AI-assisted implementation planning and code review, plus an Astro/n8n system for publishing and website promotion.

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