Product strategy & discovery
Decide what to build and which assumptions need testing.
Product strategy · Architecture · Engineering
Product strategy and hands-on engineering.
West Forge works with teams on product decisions, software architecture and engineering delivery.
We help you decide what to build and get it working. We also review existing platforms and assess technology for investment or acquisition.
Capabilities
What we can help with.
You can bring us in for a specific review or to work alongside your team through design and implementation.
AI-assisted engineering
Help your organisation make the most of AI in product development and engineering.
Architecture & platform modernisation
Review an existing system or design one that can support the next version of your product.
Engineering & delivery
Help teams get software built and released.
Technical assessment & due diligence
Understand the technology behind a business before investing in it or acquiring it.
Cloud, data & operations
Review hosting costs, migrate data platforms and improve day-to-day operations.
West Forge
Work with us or find out more.
Consulting
Platform reviews, architecture work and engineering support for your team.
Working with usProducts
Storm Game Framework, our modular Unreal Engine systems available to license.
View productsApproach
Articles on product development and AI-assisted engineering, with a worked example.
Read our approachExperience
Work at BeyondPlay, Push Gaming and Gamesys, plus our own development projects.
See previous workExperience
Previous work.
West Forge consulting work and Francis West's previous roles.
B2B iGaming
BeyondPlay
Architecture and engineering support for BeyondPlay's multiplayer casino and jackpot software.
- Architecture, engineering delivery, product/game design and compliance support.
- Technical input into M&A activity during the period leading to acquisition by FanDuel.
iGaming
Push Gaming
Engineering and platform work at Push Gaming as it entered new regulated markets.
- Led a 65-person international technology organisation across engineering, data, DevOps, architecture, QA and delivery.
- Delivered ISO27001 technology governance and regional gambling-compliance support.
iGaming / Regulated Technology
Gamesys
Data and platform architecture at Gamesys, including migration from DB2 to BigQuery.
- Moved an 80TB DB2 data platform to GCP BigQuery.
- Improved business reporting from previous-day data to hourly insight.
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